Designing ideas, coding smart experiences.
Gustavo
Pereira
With over 4 years of experience in Design and a solid background in Front-End development, I work at the intersection of creativity and technology to craft modern, functional, and user-centered interfaces. Throughout my journey as a Designer, UI/UX Designer, and Product Designer, I've contributed to a variety of digital projects. Today, I work as a Front-End & Designer, with a strong focus on performance, usability, and scalable design systems.
In previous roles, I worked on building platforms and apps focused on artificial intelligence, developing e-commerce solutions, and designing climate-related platforms. I was also responsible for producing multimedia content, including videos, animations, marketing emails, and interactive materials. I am a co-founder of Genesis agency and have contributed to projects across various industries, combining design and technology to deliver functional and impactful solutions.
Genesis Agency Since 2019
Co-Founder
Co-Founder and CTO of a product development agency dedicated to turning ideas into innovative solutions. I lead multidisciplinary teams to create functional and impactful products, aligning design, technology, and strategy to meet market needs and exceed expectations.
FieldPRO 2024
UI/UX Designer, Design Systems, Social Media, Web Design, App Design, Marketing
I worked with the Technology, Marketing, and Design teams in the Climate segment, focusing on product engagement and the company’s visual identity. I was responsible for conducting user research and testing, aligning work with strategic objectives, creating company emails and managing social media, designing internal features for the company’s app, developing and validating hypotheses with users during development, building the company’s visual brand, improving user journeys, creating prototypes to validate ideas, and collaborating with team members and clients throughout the process.
Sebrae 2022/2023
UI/UX Designer, Design Systems - AI Projects, Prototyping, Product Design
As a UI/UX Designer leading the design system for Iris AI, I created intuitive and consistent user interfaces to enhance the student experience. I developed the Design System to ensure visual consistency and improve development efficiency. I also conducted usability testing, collaborated with developers and stakeholders, and aligned design decisions with user needs and project goals.
Mackenzie 2022
UI Dev, UI/UX Designer, Design Systems ⎯ AI Projects, Prototyping, Front-end
I worked on RAY, an Artificial Intelligence (AI) project, where I was responsible for coordinating the team and successfully developing the prototype. My role involved designing the entire user journey, structuring the information architecture, and managing key touchpoints between the platform and its audience. I paid close attention to the elements that impact the user experience and influence user perceptions, emotions, and behaviors.
Gustavo
Pereira
With over 4 years of experience in Design and a solid background in Front-End development, I work at the intersection of creativity and technology to craft modern, functional, and user-centered interfaces. Throughout my journey as a Designer, UI/UX Designer, and Product Designer, I've contributed to a variety of digital projects. Today, I work as a Front-End & Designer, with a strong focus on performance, usability, and scalable design systems.
Designing ideas, coding smart experiences.
Genesis Agency Since 2019
Co-Founder
Co-Founder and CTO of a product development agency dedicated to turning ideas into innovative solutions. I lead multidisciplinary teams to create functional and impactful products, aligning design, technology, and strategy to meet market needs and exceed expectations.
FieldPRO 2024
UI/UX Designer, Design Systems, Social Media, Web Design, App Design, Marketing
I worked with the Technology, Marketing, and Design teams in the Climate segment, focusing on product engagement and the company’s visual identity. I was responsible for conducting user research and testing, aligning work with strategic objectives, creating company emails and managing social media, designing internal features for the company’s app, developing and validating hypotheses with users during development, building the company’s visual brand, improving user journeys, creating prototypes to validate ideas, and collaborating with team members and clients throughout the process.
Sebrae 2022/2023
UI/UX Designer, Design Systems - AI Projects, Prototyping, Product Design
As a UI/UX Designer leading the design system for Iris AI, I created intuitive and consistent user interfaces to enhance the student experience. I developed the Design System to ensure visual consistency and improve development efficiency. I also conducted usability testing, collaborated with developers and stakeholders, and aligned design decisions with user needs and project goals.
Mackenzie 2022
UI Dev, UI/UX Designer, Design Systems ⎯ AI Projects, Prototyping, Front-end
I worked on RAY, an Artificial Intelligence (AI) project, where I was responsible for coordinating the team and successfully developing the prototype. My role involved designing the entire user journey, structuring the information architecture, and managing key touchpoints between the platform and its audience. I paid close attention to the elements that impact the user experience and influence user perceptions, emotions, and behaviors.
Front-End
Developing sophisticated, scalable, and performant user interfaces using modern frameworks and best practices to deliver seamless cross-platform experiences.
Designer
Crafting strategic visual solutions that effectively communicate brand values and enhance user engagement across diverse digital channels.
Web Designer
Designing polished, user-centric websites that balance aesthetics, accessibility, and optimized performance for diverse audiences.
UI/UX Designer
Creating intuitive, research-driven interfaces and experiences that prioritize usability, emotional impact, and user satisfaction.
Product Designer
Leading end-to-end product design by integrating user insights, business objectives, and technical constraints to deliver impactful digital solutions.
Developing sophisticated, scalable, and performant user interfaces using modern frameworks and best practices to deliver seamless cross-platform experiences.
Front-End
Crafting strategic visual solutions that effectively communicate brand values and enhance user engagement across diverse digital channels.
Designer
Designing polished, user-centric websites that balance aesthetics, accessibility, and optimized performance for diverse audiences.
Web Designer
Creating intuitive, research-driven interfaces and experiences that prioritize usability, emotional impact, and user satisfaction.
UI/UX Designer
Leading end-to-end product design by integrating user insights, business objectives, and technical constraints to deliver impactful digital solutions.
Product Designer
Front-End
Designer
Web Designer
UI/UX Designer
Product Designer
I believe great digital experiences come from collaboration — combining ideas from design, development, and real user feedback to build interfaces that truly work.
My work is driven by thoughtful ideas that blend usability, aesthetics, and performance. I’m committed to building digital solutions that are meaningful, user-focused, and technically solid. Collaboration is a key part of my process — working alongside designers, developers, and clients to align vision and execution. I value flexibility and continuous learning, encouraging both teamwork and autonomy to bring out the best in every project.
©Pereira